SITE REDESIGN
San Francisco mural art nonprofit site redesign
A history of San Francisco
in the streets and on walls
We redesigned the website and brand for this long-standing San Francisco Mission-based nonprofit, Precita Eyes.
Timeline
From explorations to final designs in 4 weeks.
Background
Precita Eyes is a community-based, inner-city mural arts organization located in the Mission District of San Francisco that has been creating, teaching, and preserving San Francisco's street art and murals since 1977.
This beautiful organization had a not-so-beautiful website. We thought they deserved an upgrade.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing bouquet customization platforms and pain points they pose. Studied popular online customization tools for other markets (ie shoes, cars, etc). Conducted interviews and surveys with online and in-person flower shoppers to gain insights and identify needs.
Design & Prototyping
Collaborated with our team to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Solution
The resulting website and bouquet customization tool offers an intuitive and delightful user experience, allowing customers to design their own flower arrangements for that extra personal touch.
New Website
A new, more modern website gives the user an intuitive experience and directs them to the information and tools they need quickly and easily.
Bouquet Customization
Customize your Bokay from start to finish. Add focal flowers, accent flowers, greenery, and a vase in an intuitive and easy flow.
Branding
Family Flowers' new brand, Bokay stands out with vibrant colors and a youthful feel, appealing to many walks of life for a fun and easy floral experience.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.